Email Marketing Basics

You’ve already heard this over and over again. The money is in the list. Or you’re able to print money while you sleep.

These are true to an extent and only if you are able to master the process of attracting prospects, building relationships with them online, and getting them to take action in the form of buying your product or service.

The reality is that most business owners like you don’t have the luxury of making instant connections with people. Relationship building takes time and must be done delicately and consistently. You can’t simply assume someone will buy the first time they sign up on your list. Oftentimes it will take 7-12 emails before they even see the value you are offering. That said, you can easily do this online via Email Marketing autoresponders if done properly.